Ads Go Up in Brooklyn for New Nets Arena
The dismal season for the New Jersey Nets ends on Wednesday, but now their ads are more visible than ever in Brooklyn. Borough reporter Jeanine Ramirez filed the following report.
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Rain or shine, the new Nets arena in Brooklyn goes up, and so do the billboards. Ads at major intersections promoting the future Brooklyn Nets are part of a new blitz across the borough.
"We want to give the borough not only a building to call their home, a team to root for and now an NBA all star to root for," said Fred Mangione, chief marketing officer for the Nets.
Nets point guard Deron Williams is the main focus of the marketing campaign. He joined the team late in the season and has just one more year on his contract. However, Nets management says it's confident he'll be part of the team's future.
The Nets are scheduled to play another year in New Jersey and then move to the Barclays Center for the 2012-2013 season.
“We've got the best point guard in the league and we will market him and make him feel part of this family. That he's going to be here and be in Brooklyn," Mangione said.
The ads are posted along Flatbush Avenue, where the arena is located. But one billboard is in the middle of Times Square, in the home borough of the rival, the Knicks.
Many say although the New Jersey Nets are ending the season near the bottom of their division, the campaign is helping win them over.
This week the Nets will be putting up ads on telephone kiosks. Next month they'll be running promotional spots on television.