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People from all across the region come to take part in the competition, which was started by the Astella Development Corporation 20 years ago and is held between West 10th and 12th streets.

"It's a lot of fun. I've never sculpted, but the people enjoy it," said Judi Orlando of the Astella Development Corp. "They come with their friends, sons, daughters, and they have a great time."

The Parks Department provided 50 mounds of sand along the beach. Participation was free.

"The sand is here. The water is here. They have to bring the creativity," Orlando said.

"I'm an artist and I really enjoy the opportunity to sculpt in an environment where people are really enjoying the sculpture for itself," said Tony Sanders who has been competing in event for the past seven years.

Cash prizes were awarded by artists and community leaders in five categories: individual child, individual adult, group children, group adult, and mixed.

There were plenty other activities besides the competition. Hundreds flocked to the neighborhood for eating, exercising, sight-seeing and swimming.

"The heat is good instead of being cold and rainy," said one young beach-goer. "It's just a perfect day to be at the beach."

"We're sort of strolling along to see what takes our fancy," said a tourist. "The kids went on a few rides and maybe we'll go on the beach a bit later."

No one was happier to see the crowds than boardwalk business owners, who say the hot weather this summer has been great for their bottom line.

"We're doing good," said one business owner.

"We're here getting ready for another hot weekend," said another. "Let everyone come down and enjoy themselves!"