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Sprint Announces Aggressive Moves to Try and Leave Mark in Wireless World

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TWC News: Sprint Announces Aggressive Moves to Try and Leave Mark in Wireless World
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Struggling at the bottom of the wireless world, Sprint has unveiled three aggressive new offerings, including a phone that may be the closest thing yet to all screen. NY1's Adam Balkin filed the following report.

Sprint, the perennial underdog of the wireless world, is trying to claw its way to the top. Just about a week into the tenure of a new CEO, the carrier announced three aggressive moves.

Tactic number one is a new exclusive phone, the Aquos Crystal, being brought from Japan to the U.S. by Sharp, which is extending its popular Aquos TV brand to phones, starting with the one seen above, that's almost entirely screen. There's just barely a bezel.

Tactic number two is a major shot in what's likely to become a consumer-friendly pricing war. Among the new offerings, according to David Owens, senior vice president of Sprint, is “Up to 10 lines, 20 gigs of data, $100."

The third and perhaps most interesting announcement from Sprint, though, is that what Netflix has done for movies and Spotify has done for music, Sprint is hoping to do for apps.

Called App Pass, it's a monthly subscription service for all-you-can-use apps, a selection of apps, not everything from the Google Play store.

"We have a host of products that will cost $6.99, $14.99, $3.99. You can get them all every month for $4.99," Owens says.

Still, even with all of these incentives, some analysts say unless and until Sprint focuses on the basics, it's unlikely to catch up to the likes of Verizon and AT&T.

"Sprint is in a really tough position right now because everybody agrees their network is lousy," says Sascha Segan of PCMag.com. "So they're cutting prices to get people on board, but ultimately, they have to fix the network. That's what's going to get people to sign up for Sprint again.

If you, however, disagree, and that new Aquos Crystal is the deciding factor, it'll cost $150 for prepaid customers. The exact release date hasn't yet been announced.

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